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NBR Response.pdf (304 KB)

A week or two ago, House Rabbit Society asked all of us rabbit peeps to contact a company about their holiday ad.  HRS was concerned about the implication that rabbits are easy starter pets or good children's gifts during the holidays.  Arrugh.  But ——-

—–  Lisa Hoerth, Consumer Care Specialist, from the company that owns Kaytee and SuperPets, writes that due to customer concern, they pulled the ad.  (pdf is attached)

Thanks to everyone who wrote or called.  We made a difference for buns!  Yay us!

If you can, please let Lisa H know we appreciate their listening and responding to our concerns. 

PS HRS sent out an announcement too.

———- Forwarded message ———-
From: Rabbit Match <>
Date: Tue, Dec 8, 2009 at 2:18 PM
Subject: Re: Central Avian and Small Avian Campaign
To: Lisa Hoerth

Dear Lisa,
Thank you very much for your response.  It is truly wonderful when companies listen (especially when it's not particularly positive).  I will post your response on all our blogs, etc.
Alinda Lord